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Best Eyelash Care for Winter



We all want to be bundled up drinking something warm during cold winter months.  Unfortunately, hibernation is not an option for most of us so we have to continue our normal beauty routines to maintain our desired look.  In determining the best eyelash and eyebrow care there are several factors that we should consider.  These factors range from your makeup and skin care routines to ways that you can improve your nighttime routine.  An important first step toward maintaining healthy lashes (especially during winter) is conditioning your lashes.  We condition our hair, skin, and nails – even though eyelashes are 100 percent human hair – we somehow ignore their need for conditioning.  INFINITE LASH Eyelash Enhance Serum is an excellent conditioner for lashes that will leave them soft and supple, and you don’t have to fear damaging your eyes because the formula is gentle.  Eyelash serum alone is not the only thing that you can do to improve the condition of your lashes.  To learn other techniques for the best eyelash care solutions read on.

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Cruelty Free Beauty


Trends in the the world of beauty are constantly changing. One of the most significant changes has been the move toward products that are safe for the consumer, the environment, and produced in laboratories that have cruelty free practices. Brock Beauty is no exception. We are constantly working on our formulas and packaging to ensure that as our global presence expands our environmental impact does not.

It’s All in the Formula

Whether it’s HAIRFINITY, ESSENTIOUS, INFINITE LASH or DERMERA all of our products are created with high quality ingredients – most of which are derived from natural sources. Our research and development team is constantly seeking ingredients that are as safe as they are effective.


Lashes To Fall In Love With



Lashes, those beautiful, bendable and hopefully bountiful tiny little hairs that protect our eyes. We love them! Unfortunately, due to genetics or neglect, not all of us have enviable lashes. Your lashes are very delicate but surprisingly resilient considering the amount of damage that we do with mascara, curling, falsies and whatever other beauty torture techniques are around that can cause damage to them. Dont sweat it. The great thing about lashes is that they are hair, and the great thing about hair is the as long as there is a healthy viable follicle, hair will continue to grow.


Understanding Eyelash Growth

Just like the hair on our heads, our eyelashes grow in three phases. Anagen (growth), Catagen (transition) and Telogen (resting). The amount of time that your lashes are in the anagen phase is anywhere from 30 to 45 days. During this time less than half of your upper and about a quarter of your lower lashes are growing at once. During the catagen phase your lashes have stopped growing (they are at rest), and the follicle shrinks. This phase will last up to three weeks. The final phase is the telogen phase, this phase can last more than 100 days before the old lash falls out and is replaced with a new one.

Dont be alarmed by all the talk of growth stoppage and lash fallout. This is all part of the cycle of growth for lashes as a matter of fact the only difference between the growth of your lashes and hair is that the phases are shorter for lashes, which makes sense considering the hairs a shorter as well.

Eyelash Care lash serum

Eyelash Serum to Condition and Protect Lashes




Lashes, those beautiful coverings of our most delicate organ – the eye. The eyelash serves many purposes, the most important of course is to provide protection for our eyes along with our eyelids. Although, if you ask most of us we’ll say the most important job of the eyelash is to accentuate our eyes and make them pop. If the latter purpose is more important than the biological function you should definitely be using eyelash serum to keep your lashes looking their very best.

In our on-going search for the perfect products to help enhance our appearance; the eyelash has gone from an after thought to the main attraction. With their new found popularity on the beauty trend chart you’d be doing them a huge favor by giving them as much care as you do the hair on your head, because lashes are after all, 100% human hair.

What you’ll find if you begin using a high quality eyelash serum with quality ingredients is that your lashes will look and feel better. More importantly, healthy lashes look better and will hold onto and your mascara much better than lashes that are dry, brittle or sparse.

Eyelash Care

Lash Serum to Enhance & Moisturize Your Eyelashes


For those of us wrestling with false eyelashes, shelling out big cash for extensions and buying tube after tube of mascara to achieve dramatically long lashes, lash serums sound like a godsend. Who doesn’t want naturally fuller, sexier looking eyelashes?

However, nobody wants to waste money on yet another beauty product that doesn’t deliver on its promises. With so many different types of lash serums out there, it can be hard to parse out which ones live up to the hype. One tube might give you the lush flutterers you’ve always lusted for, while another might not be enough to correct the damage you’ve already done with your daily beauty routine.

Before we dive into the different types of products available, let’s take a look at what lash serums actually do.

The Skinny On Eyelash Extensions


Take a walk down the beauty aisle of any drugstore, and you’ll see dozens of eyelash products, all promising length and volume. Mascaras, serums, fake lashes, overnight treatments…the list goes on and on. Researchers from Procter & Gamble say that 40 percent of mascara users are “volume seekers” – the average woman applies six strokes of mascara per eye every day to achieve fuller, more voluminous lashes. It’s no surprise then that eyelash extensions, which offer luscious length and volume without heavy makeup application, are popular with everyone from Kim Kardashian to your local yoga teacher.

Eyelash extensions can help you appear polished, even without makeup, and can add drama to your look at night. There are several options to fit any taste or price range, and a variety of looks you can achieve with extensions. Of course, like with any long-term beauty treatment, there are risks involved. Here’s everything you need to know before taking the leap to longer lashes.

Eyelash Curling Do’s and Don’ts — How to Curl Eyelashes Without Pain or Fallout



Eyelash curlers may look like medieval torture devices, but once you learn how to curl eyelashes correctly, they start to feel more like a secret weapon. They’re the finishing touch to any dramatic makeup look, even if you’re rocking a “no-makeup” makeup look or rolling out au naturale, a pop of the eyelash curler will instantly open your eyes up. Eyelash curling makes your eyes look larger and your face look fresher and more energized. If you haven’t already, adding an eyelash curler to your makeup routine will make you fall in love with your favorite mascara all over again.

Eyelash Tinting – How to Get Dark, Lush Lashes


Nothing makes your eyes pop quite like a coat of mascara, but it’s not the best for your lashes — and let’s face it, removing it at the end of the day is a drag. Eyelash tinting can give you long-lasting lash drama without smudging, running, clumping or daily fuss. What blonde or redhead hasn’t fantasized about rolling out of bed with a set of jet-black lashes? Or maybe you’ve been wanting to impress that hottie at the gym, but no waterproof mascara is strong enough to withstand leg day. If so, eyelash tinting may be for you.

With eyelash tinting, a salon professional carefully applies a special dye to your eyelashes so that you can enjoy weeks of darker lashes, with or without mascara. We were curious about what eyelash tinting entails, so we spoke with four beauty experts about the process. How long does eyelash tinting last? How much does it cost? Is it the same dye you would use on your hair?

From their responses, it seems like eyelash tinting is a relatively safe, quick and affordable way to draw attention to your eyes. But first, they had to sell us on the benefits.

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How to Make Your Eyelashes Grow: Learn These Awesome Hacks

how to make your eyelashes growAre you in search of how to make your eyelashes grow?  Like the hair on your scalp. eyelashes naturally grow in cycles and have a genetically determined growth phase which determines the full potential your lashes can reach.  However, only about 24% of your eyelashes ever reach full length? That’s because your lashes will sustain damage from curling, cleansing, wearing makeup and encountering environmental elements over time. So, while you may not be able to reverse damage to your eyelashes. You can learn how to protect and condition them so they can reach their full fluttery potential.

Infinite Lash has a revolutionary formula infused with a blend of vitamins, minerals, polypeptides, and botanicals that nourish and rejuvenate your natural lashes. It also contains natural antioxidants that protect against dryness and damage.

Not all of us are blessed with long, thick, luscious lashes but here are some essential tips you could try – if you ever wanted to know how to make your eyelashes grow.

Get Long Eyelashes with these 8 Easy Tips

eyelash must do'sDo you yearn for long eyelashes? You buy so many products to make your hair healthy and shiny. You spend money and do thorough research to ensure you have the perfect glow and youthful skin. But do you give the same attention to your eyelashes? Aside from applying mascara before leaving the house? Here are some fun good-to-know facts about our eyelashes and must-do’s to have luscious long eyelashes:

1) Clean thoroughly

It all starts with a clean face! Make sure you wash your face before sleeping this includes gently cleaning the eye area, especially if you have eye makeup on. Your eyelashes can possibly weigh down or break if you leave the mascara overnight. Use makeup remover that is specifically made for the eye area. Not all makeup removers though can thoroughly remove waterproof mascara so choose the one that is most effective for you.

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